dolceVITA

Dolce Vita

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056 DOLCE VITA

Alexander Lervik graduated from the prestigious Stockholm school Beckmans College of Design in 1998 with an interesting exhibition project, Ten Stools — Ten decades. He looked at the past century of design through his own eyes and designed ten different chairs (incidentally, chairs and seating furniture appear most frequently in his work). For the shape of each of them, he drew inspiration from forms that characterize the individual decades. For example, with the chair The 10's he drew on the work of Gerrit T. Rietveld, while The 60's is an orange rounded pouf reminiscent of the futuristic design of that decade represented by the work of Verner Panton, Eero Aarnio, or Joe Colombo. The exhibition traveled the world for six years, captivating over a million visitors during that time. That is why it may surprise you that the product with which Lervik broke through belongs to the "hardware" category, meaning technical fittings. It is the illuminated door handle Brighthandle (2000), which he presented for the first time at the Milan fair in 2001.

On the opposite page: Alexander Lervik designed the interior concept for 11 Scandinavian shoe stores of the brand Rizzo. Its wit lies in the fact that it can easily change according to the current fashion season. Top, clockwise: Neptun coffee table made of molded plywood (2002); Shadow candlestick (2004) made of lacquered steel, also in a white version; The red chair (2005) is made of seven lacquered steel rods in a limited edition of 10 pieces. It can also be found in the collection of the Nationalmuseum in Stockholm. Bottom: Lounge easy-chair (2002) is produced with two types of bases.

And because he took away a stack of orders from all over the world back to Stockholm, in the autumn of the same year he founded the company Brighthandle AB with Fredrik Arnander, which specialized in their production and distribution.

The glowing door component remained in steady demand, and last year the boys pulled off a coup when they sold their handle to Assa Abloy, the world's largest manufacturer of locks and handles. Talk about having all the luck...

Luminous objects apparently enchanted him, and so in 2002 he designed the—once again successful—Light tree. It is made of 2,000 meters of optical fibers shaped along a steel frame. The tree changes color and at night can even substitute for a street lamp. It became the symbol of the futuristic exhibition Inspired 2050, was selected for the exhibition Scandinavian Design Beyond the Myth, and the men's fashion brand Ermenegildo Zegna ordered 300 pieces of it for the display windows of its boutiques worldwide.

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Top left, clockwise: The illuminated door handle Brighthandle (2000) was first introduced at the fair in Milan in 2001 and is still successfully manufactured and sold in Europe and the USA; NK department store in Stockholm, shoe department (2005). Bottom: Interior of the nightclub Sturecompagniet (2003), located near Stockholm's commercial hub Stureplan, which once again elevated this club among the most popular venues in the city.

058 DOLCE VITA

ALEXANDER LERVIK (*1972, STOCKHOLM)

Top left: The Stockholm nightclub White Room (2005) became a popular venue for people between 20 and 25 years old following its renovation. Its interior is designed so that during the day it can serve as a café and a conference venue; Dolphin armchair (2005) is inspired by 1950s design, sold in a basic version in veneer or upholstered & lacquered. Bottom: The Boomerang bench (2002) was designed for public spaces and invites multiple ways of sitting.

Naturally, Lervik was not content with just a handle and a tree. The core of his work lies in product and interior design. Whenever he designs a store interior in Scandinavia, the owner can be certain their turnover will increase, as was the case, for example, with the Swedish shoe brand Rizzo, for which he designed 11 boutiques. Although he is a hard worker himself and has no time left for partying in nightclubs, the ones he designed (Sturecompagniet, White Room, among others) reached the Swedish club "top ten." And Lervik himself already belongs to the Scandinavian design top ten. He knows that good design is not made by boundless originality, but by proven forms combined with wit, as well as the ability to sell. And in that, Lervik is truly a master—or rather, just lucky?

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More about the designer Alexander Lervik and his company Lervik Design can be found at www.alexanderlervik.com

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056 DOLCE VITA

KO TESAR, ALE JEHO AMB A TAK SE PRIHLASIL DO SK OVE DRAHY

Prestizni stockholmskou kolu Beckmans College of Design absolvoval Alexander Lervik v roce 1998 se zajimavym vystavnim projektem Ten Stools — Ten decades. Na uplynulé stoleti designu se podival svyma oéima a navrhl deset råznych zidli (ostatné zidle a sedaci nabytek se v jeho tvorbé objevuji asi nejcastéji). Pro tvar kazdé z nich se inspiroval formami, jez charakterizuji jednotliva desetileti. Tak napfiklad u Zidle The 10's vychézel z tvorby Gerrita T. Rietvelda, The 60's je oranzovy obly puf, ktery upomina na futuristicky design této dekady reprezentovany tvorbou Vernera Pantona, Eera Aarnia nebo Joe Colomba. V{stava cestovala §est let po svété a za tu dobu nadchla pfes milion navtévnika. Proto vås mozna prekvapi, Ze produkt, se kterym Lervik prorazil, patfi do kategorie ,hardware”, tedy technického vybaveni. Jednå se totiz o svitici kliku Brighthandle (2000), jiz poprvé predstavil na milanském veletrhu v roce

a protéjsf strané: Alexander Lervik navrhl koncept interiéru 11 skandinåvskych obchodi s obuvf znacky Rizzo. Jeho vtip spoölvå v tom, Ze se möe lehce feménit podle aktuåln! mödnf sezony. Nahofe shora po sméru hodinovych rucicek: konferenéni stolek Neptun z tvarované preklizky (2002): svicen

hadow (2004) z lakované oceli, i v bilé verzi; The red chair (2005) je vyrobenå ze sedmi lakovanych ocelovych prutå v limitované edici 10 kusu. Najdete i ve sbirce Nårodniho muzea ve Stockholmu. Dole: Ktesilko Lounge easy-chair (2002) se vyråbf se dvéma typy podnoäl.

2001. A protoze si odtud do Stockholmu odvazel 5tos objednåvek do celého svéta, zalozil na podzim téhoz roku s Fredrikem Arnanderem spoleönost Brighthandle AB, kterå se specializovala na jejich vyrobu a distribuci.

O svétélkujici souöåst dveii byl ståle zåjem, a chlapcåm se loni povedl husarsky kousek, kdyz svou kliku prodali firmé Assa Abloy, nejvét§imu producentovi zåmki a klik na svété. Må to tak nékdo kliku...

Svitici pfedméty mu asi utarovaly, a tak v roce 2002 navrhl — opét öspösny — Light tree. Je vyroben z 2000 metru optickych vlåken zformovanych podle ocelového ramu. Strom méni barevnost a v noci muze suplovat i pouli¢ni lampu. Stal se symbolem futuristické vystavy Inspired 2050, byl vybran na vystavu Scandinavian Design Beyond the Myth a panska médni znacka Ermenegildo Zegna si ho objednala 300 kusu do vyloh svych butiki po celém svété. -

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Nahofe zleva po sméru hodinovych rucicek: Svitici klika Brighthandle (2000) byla poprvé pfedstavena na veletrhu v Milané v roce 2001 a dodnes se Öspåsné vyrébl a prodavé v Evropé a USA; obchodni döm NK ve Stockholmu, oddélenf obuvi (2005). Dole: Interiér no&nfho klubu Sturecompagniet (2003), ktery se nachézf kousek od obchodniho centra Stockholmu Stureplan, znovu vyzved! tento klub mezi nejpopuldrnéjsl podniky ve méste.

058 DOLCE VITA

ALEXANDER LERVIK (*1972, STOCKHOLM)

Nahofe zleva: Stockholmsky noénf klub White Room (2005) se po své renovaci stal oblibenym mistem lidi mezi 20 a2 25 lety. Jeho interiér je navrzen tak, aby moht pfes den slouZit jako kavårna a misto kondni konferencf; Kresflko Dolphin (2005) je inspirovéno designem 50. let, prodåvå se v zakladnim proveden( z dyhy nebo &alounéné & lakované. Dole: Lavitka Boomerang (2002) byla navrzena do vefejnych postor a vyblzl k vice 2zplsobum usazenl

Samozfejmé, Ze se Lervik nespokojil s klikou a stromem. T&zisté jeho prace lezi v produktovém a interiérovém designu. Jakmile ve Skandinavii navrhne interiér obchodu, mie si byt majitel Jjisty, Ze se mu zvysi obrat, tak jako tomu bylo napi. u svédské znacky obuvi Rizzo, pro kterou nadesignoval 11 butikå. Aékoli Jje såm velky pracant a na hyteni v noénich klubech mu öas nezbyva, dostaly se ty, jez såm navrhl (Sturecompagniet, White Room, ad.), do svédského klubového ,top ten”. A do skandinavského designérského top ten patii uz i Lervik. Vi totiZ, Ze dobry design ned&la bezbfeha originalita, ale ovéfené formy v kombinaci s vtipem a také uméni prodat. A v tom je Lervik opravdu mistr, nebo spis klikar? B8

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Vice o designérovi Alexanderu Lervikovi a ieho spoleönosti Lervik Design najdete na www.alexanderlervik.com

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