Södermalmsnytt

Sodermalmsnytt

Södermalmsnytt · Portraits & interviews · 1 page

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32 19 October–25 October 2013

SÖDERMALMSNYTT

Current: With the book "15 x Years, 15 x Photographers, 15 x Chairs" Chairs in the pipeline: "I am working on a conference chair to be presented at the furniture fair in February next year. The client is a company that sells chairs to hotels, restaurants and conference facilities. They have an outdated chair model that they want me to renew." Prefers to sit in: "In my Lamino armchair, which is very comfortable."

CLASSICS. At home on Södermalm, Alexander Lervik has the classic chairs Lamino, the Swan and the Series 7.

The chair reveals who you are –

Sit beautifully!

The chair is not just any piece of seating furniture. It says a lot about who you are – and how you want others to perceive you.

According to an antique dealer in Vasastan, Carl Malmsten's chairs sell really well in that neighborhood. But furniture by Josef Frank – which is immensely popular in Östermalm – does not work at all in Vasastan.

Alexander Lervik is not surprised in the least:

— You can read a lot into the choice of chair. Which chair you choose says a great deal about your personality and style, just as mobile phones have now become a way to signal social belonging.

— Think, for example, of a bright and fresh home in central Stockholm, the kind that Lindström and Schyffert must have imagined when they wrote their show about the perfect home. Here I picture people having chosen white Series 7 chairs.

Alexander Lervik laughs and says that he himself has fallen straight into the trap:

— After all, I have the classics, the Lamino and Swan armchairs, at home. And I also like the Series 7. It is very good-looking, comfortable and stackable.

Okay. Which chair feels typical for Östermalm and Södermalm respectively?

— I imagine that in Östermalm people have an antique chair, while on Söder people happily choose a chair by a young designer. But it probably depends more on who lives in the apartment, that is to say what style you have.

If you were to create a chair that feels typically Stockholm – what would it look like?

— I would try to incorporate a building, nature or something else associated with Stockholm. Otherwise, I actually think Jonas Bohlin's concrete chair is a good symbol for Stockholm, because it has an urban expression.

We meet Alexander Lervik in his studio on Klevgränd. The premises have temporarily been transformed into an exhibition space – which means that all chairs have been removed and we are standing up during the interview.

Here, the old saying about not missing the cow until the stall is empty might be appropriate.

Central place

However, Alexander Lervik does not think that we in Stockholm take our chairs for granted.

— No, the chair has a central place in our homes. We attach great importance to it, especially today when our homes signal status. Our chairs are carefully chosen and we use them to show that we are aware of the latest designers and to show that we know our design history.

Alexander Lervik has designed around 20 different chairs. 15 of them were, until very recently, exhibited in the studio on Klevgränd – in connection with the exhibition 15 x 15 x 15. An exhibition that has now also become a book, in which the 15 chairs and 15 photographs are presented.

— After 15 years in the industry, I wanted to make a summary of what I have achieved. It resulted in an exhibition with 15 of my chairs and 15 photographers' interpretations of them.

It takes a backrest for

English translation of the original article. Text read from the scanned original; small transcription errors may occur.